PROJECT PET

THE FIRST SPARK

It was my own moonstone necklace from South America, tied with a red cord, placed on Tyson just to see how it would look.

And it looked different. Not childish. Not like another pet accessory. It sat on his chest like something that belonged there.

THE HANDMADE TEST

The idea became real in Thailand, with Cookie.

The first prototype was rough: a women’s bracelet turned into a collar, a moonstone pendant, and paracord holding it together by hand.

It wasn’t perfect. But the feeling was there.

THE FIRST REAL COLLAR

Then came the first version that started to feel like a real product.

The connector was there. The pendant was there. The look was there. But the system still wasn’t complete.

The D-ring didn’t open yet, which meant the collar could carry one look — but it still couldn’t become endless.

TESTING THE WEIGHT

At that point, I wasn’t only testing how the collar looked. I was testing how it behaved.

The weight had to sit in the right place. The pendant had to stay down. The front had to feel balanced — not twisted, awkward, or random.

WHEN THINGS BROKE

Then came the part every real product has to survive: things broke.

One pendant snapped during testing, and instead of ignoring it, I took it as part of the process.

The collar couldn’t just look good in a clean photo. It had to survive real life.

THE FINAL SYSTEM

After endless testing, this became the first version that finally felt right.

Tyson wore it through running, playing, mud, rain, dust, heat, real walks, real movement, and real life.

And it held.

BEYOND DOGS

The more I tested it, the more I realized this idea didn’t have to stop with dogs.

Same idea: a collar that can carry something personal, not just something practical.

Dogs are only the beginning.